Sweet Drinks at Mursell’s Sweet Shop


Life in Jackson is pretty sweet, so says the cups at Mursell’s Sweet Shop. And it just got a little sweeter. The downtown candy store has opened a new soda fountain.

Mursell's sweet shop

Mursell’s Sweet Shop’s new soda fountain

Manager Sarah Choate Nicholson was inspired to add the soda fountain to the store in part by her family’s business in Idaho, which is a drive-in/diner with a soda fountain called Choate’s Family Diner. She and owner John Frechette have been testing drinks and perfecting recipes since they opened the shop a year ago.

The soda options use quality ingredients, as well as real fruits and juices, to create just sweet enough drinks. The Black Bison, in Frechette’s words, “tastes like a liquid Tootsie Pop” and the Cherry Limeade (below right), are two favorites from the menu. I was partial to the Happy Camper (pictured left) which has root beer, half and half and a marshmallow floater. I will also be back for the 307, which can be lightened up with Diet Coke, cranberry and fresh lime juice.

Mursell's Sweet ShopPlain sodas are just $2.50 and the specialty drinks are $3.50. All come in logo-ed 20-ounce cups and with compostable straws!


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Writer. Cook. Hockey player. Skier. Snowboarder. Mountain biker. Mother of two great danes. Wife. Marketing expert. And, most fulfilling, Co-editor of Dishing!

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