Many people live in Jackson for a period of time and then leave to pursue long-term careers that are not always easy to cultivated here. One of my personal favorites, who left a year or so ago to pursue opportunities in New York City, is Andrew Bourke. In Jackson, he was a ski instructor for five years and made many connections while working with out of town clients.
In New York he caught up with one of his connections and brainstormed career opportunities. Quickly, an idea for a new business formed, and the pair, along with a couple other investors, started Tenayo Salsa. The emerging salsa company, based out of New York City has quickly taken off, with help from celebrity fans such as Brooke Shields, who tweeted about how much she loves it.
Coming in five flavors (original, habanero, chipotle, verde and mild), the salsa recipe was created by a New York City chef from Mexico from his family recipe. What makes the salsa unique, in a world of preservatives, is that it keeps things simple. Each variety has no more than six ingredients.
“We are in a competitive market but are unique in that we are going back to the basics and keeping things simple,” Bourke said. “There is a consistency to the texture. It has flavor, and the habanero version has a nice kick that doesn’t last too long.”
The company, said Bourke, prides itself on offering pure, authentic salsa with no preservatives, no sugar, no vinegar and low sodium. The salsa is pureed and stays true to the creator’s Mexican family recipe.
Available now in retail outlets in New York, you can also order it online. Four jars of any (or mixed) flavors is $30 with shipping included.
When the package arrives, there is a bonus of recipe cards included. I loved the following recipe using the verde salsa.
Recipe: Verde Salsa Cornbread
- 1 cup cornmeal
- 1/2 cup corn kernals
- 1 1/2 cups all purpose flour
- 1 teaspoon baking powder
- 1 teaspoon salt
- 1/2 cup Tenayo salsa
- 3/4 cup buttermilk
- 1/4 cup vegetable oil
- 2 teaspoons honey
- 1 egg
- Heat the oven to 375 F and grease a baking dish.
- In a large bowl, mix the dry ingredients.
- Stir in the rest of the wet ingredients, and bake until it is set and golden brown.
Number of servings (yield): 6